Guiding you and your career to the Next Step

Guiding you and your career to the Next StepGuiding you and your career to the Next StepGuiding you and your career to the Next Step

We'll help you shape your career!

About Mrs. Annapurna Murthy


Her Background

Mrs. Annapurna Murthy is a Masters in Psychology and Education. Practicing as a career counselor for over 35 years, she pioneered the first seminar in career guidance when career guidance and counseling was not well known. Started her career as counselor at RV group of Institutions. Was a guest faculty at the Department of Psychology, Bangalore University, Bangalore. While at Pune, worked as a career counselor at Symbiosis Institutions. Was with the News Paper in Education (NIE) program for over 10 years at Pune and Bangalore. Was with Times of India, Education Times since inception. Wrote articles on career, offbeat career options and was regularly answering queries by students under the Counselor Column in Education Times, Bangalore. (till January 2010 for 12 yrs)


Her Experience

➢ Counseled over 5 lakh students in Bangalore

➢ Conducted career guidance programs at Bangalore, Bellary, Udupi, Mangalore, and Hyderabad, amongst others

➢ Conducted career options seminars for pre-university and degree students

➢ Counseled students with hemophilia, bipolar disorders, differently abled and other special needs on career options for them

➢ Live Career guidance programs on Bangalore Doordarshan, “Hello Geleyare” being the most popular

       Programme on “OFF BEAT CAREER OPTIONS”, on  KASTURI    channel

➢ Career guidance articles in Kannada in ‘Udayavani’  ‘Priyanka’ magazines. Presently writing  counselor columns in “ PRAJAVANI” educating the rural children.

➢ Guided students at the EXIDE camp in 2003 organized by IBM

➢ Conducts Aptitude, Intelligence, Personality, Interest and Study habits tests for students of Class 10 and pre-university students

➢ Have given talks on opportunities after graduation in India and abroad

➢ Have given several programmes for AIR in their ‘Lunch box’ programmes

Programmes on Career Guidance for channels Zee Kannada, TV9, Raj News etc..

➢ Brought  out Karnataka Educational Directory I  for Times Group  in May 2008 and Directory II in May 2010  complete solution to all educational matters.

➢ Answered  querries by students and parents in PRAJAVANI under Shikshana Puravani till May 2019 (Rural Education)




➢ Founder member, Manjari Ladies Association, J.P.Nagar. President  for 12 yrs, Immediate Past President .

➢ During my Presidentship, Published healthy cook books, with  recipes to manage Diabetes and Hypertension in English and Kannada. Book is taken by the Govt. of Karnataka for all libraries of Karnataka

➢ Ex-Member Womens Business Leader’s Forum (WBLF) of Confederation of Indian Industries (CII)  

➢ Founder and trustee of Manasa Trust. Registered in August 2007, the trust helps economically backward students get educated.



Career Guidance

When students are at cross roads, unable to make decisions on which course to take, Guidance becomes extremely crucial for students. It is no more easy as before, where the children continued the father’s business or profession. Children have become more independent thinking, competition

in the outside world is also very high. The glamour of some professions, The attractive salaries of the IT jobs, the various jobs in the media, the attraction of the fashion world, the unbelievable salary packages of the Ivy league Institutions, have set in new trends in the young minds. Come lets discuss all possible career options.


Aptitude Tests which are the need of the hour

I advice students to think on their ability levels, Personality dimensions, Interest levels before picking up a course of their choice. A Scientific way of finding out the Aptitudes are by taking a set of tests which include, Aptitude, Personality, Interest, Intelligence and study habits. One must also understand what these tests are and why it should be taken. There is lack of awareness among parents, teachers, principals, board members of schools and colleges, and students themselves as to what these tests are? Should it be taken? Will it help the student make the right choice? Let me explain to you as to what these tests

are and how much important they are while making career decisions.


Counselling for students with special needs and more

 Personalized Counseling for students with hemophilia, bipolar disorders and other special needs on career options for them. 

Contact Me

Get in Touch

How can I help?

I understand that each student's situation and needs are unique to them. Tell me more about what you're looking for, and I will get back to you soon with some ideas.